Not even your favourite agent Mulder when reporting on his uber-fun and surreal adventures. Investment updates not only keep your investors in the loop about your progress, but help you see the macro picture more clearly. This is where monthly investment updates come in the game. They keep investors briefed, assist you in maintaining a healthy relationship with them and help in overcoming challenges and problems.
They claim it gives you a better look at the big picture, which we all know can be a huge struggle for entrepreneurs nowadays. This just proves our point that learning how to construct the perfect investment update is something you might find really useful for your career as an entrepreneur and for the prosperity of your startup. In order to make things easier for you, we compiled this step-by-step mini guide on creating the flawless investment update.
We accompanied each step with a dazzling slide from SlideCamp , in order to help you focus on your victories without worrying about the visuals. Most probably your investors work with other startups beside yours. Usually startups send them monthly, but maybe you think that updating your investors once in three months is sufficient.
It is typically expressed in monthly terms. Clearly if this demand is translated into sales, you have irrefutable evidence that the startup has traction. The greater the sales, the greater the proof. Traction is the proof that somebody wants your product. Follow Us. Secondly, I'd like to thank the following people for their help recently:.
We've also have not yet been able to find an XX engineer XX FTE currently. ABC months runway at current burn. XXX has joined from Lots of attention Link 1 Link 2 Link 3 Link 4. Reporting on the same KPIs in consecutive reports and using the same format makes it easy for investors to compare updates and track progress. Quarterly updates are ideal in most cases, but I recommend monthly updates for startups in the midst of a big event such as the first round of funding, a fundraising round that your investors are actively helping to close, an acquisition, or a distress situation.
I recommend no more than four sentences on each of the following. Bullets are ideal. I tried for many years to maintain a jam-packed schedule with zero margin for error, but life never seems to fit into perfectly scheduled boxes.
Over these past two months and throughout all of , I've learned something that I want to record to make sure that I remember: My anxiety about the potential outcomes is almost always worse than the actual outcome. Elizabeth Kraus December 16, Common Characteristics of Stellar Startup Investor Updates For a company that has accepted outside financing, building shareholder value is a key element of success and the best way in which a CEO can help investors.
What to Include in Startup Investor Updates In preparing an update, I tell entrepreneurs to ask themselves these questions. If you had only three minutes, what would you tell your investors in order to get them excited about your company? What three things could your investors do to help your company? If you had only one minute, what bad news would you disclose to maintain ethical integrity and meet your legal and contractual obligations?
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