Facebook Twitter RSS. Low-cost airline Virgin Blue has launched a new frequent flyer program meant to reward loyal customers and raise its competitive edge in the industry. The program, Velocity, gives members six points for every dollar spent on Virgin Blue airfare. Velocity offers a no blackout policy, which lets members redeem points for free flights during peak holidays.
Virgin Blue has partnered with the National Australia Bank, international airlines Emirates and Virgin Atlantic and Europcar, a car rental service under its loyalty offerings.
Please call the Virgin Mobile customer care team on To claim missing Points from Europcar, please go to the Europcar website and follow the instructions to submit a claim. To claim missing Points from Hertz, please go to the Hertz Frequent Traveler Credit website and follow the instructions. To claim missing Points from Thrifty, please visit the Thrifty website and follow the instructions to submit a claim.
Please email the Choice Priveleges Member Services team at cp choicehotels. Please email hotelar crownmelbourne. To claim missing Points from Hamilton Island, please go to the Hamilton Island website and follow the instructions to submit a claim. To be eligible to earn Velocity Points for stays within the Hilton Portfolio of hotels and resorts, you are required to be a Hilton Hhonors member and Velocity member at the time of your stay and have Virgin Australia selected as your Preferred Travel Partner.
Please allow up to 4 weeks for your Points to be allocated to your Velocity account before submitting a missing Points claim. Alternatively email hhonors hilton. To be eligible for Velocity Points, you are required to be a Priority Club Rewards and Velocity member at the time of your stay and have Virgin Australia selected as your Points Earning Preference with these accommodation partners. Please email enquiries virginlimitededition.
Please email support pointsonline. People Please email customerservice winepeople. Alternatively, you can contact Laithwaites Wine People on Please email customerservice virginwines.
Due to transport charges customers may prefer using land transport. On the other hand ,the issue of the established routes supporting the domestic routes may be short lived this is because the larger capacity jets may not be profitable enough to support the domestic routes and also may not be deployable in those domestic routes given their capacity. Virgin blue since it started in Australia has been a discount airline whereby it has got low cost carrier. This made virgin blue to have many customers whom were able to afford for the fare, this consequently made virgin blue to be the second airline in Australia.
This is usually sustainable by the fact that the virgin blue is the second airline in Australia in terms of service provision. However were it not for this offer, virgin blue most likely could have been the leading service provider in Australia. According to Slepen virgin has worked on the evolution of low cost carriers which it says it is a new world carriers completely different from other carriers in the sense that it is introduced as a network rather than carriers which operates from one point to another.
This can be sustainable because virgin blue does not operate from only one point to the next but a network which operates within where the company is located. This diverse operation brings trust to the customers who operate from different areas not only from the home market. On the other hand, point to point carriers may appear effective if the company is operating within a local or domestic setting and since the virgin blue has adopted the domestic flights the low cost carrier network may not work well so still they have got to work with one point to the other carrier rather than the network.
Virgin blue has been advertising using the internet and this has been very effective especially when it comes to social sites such as face book and twitter and also Wifi internet access for those who are travelling. Still virgin blue has been advertising through news papers which have also proved to be very effective. This was after 9 years of operations and they took it as the world biggest game for the 9 th birthday. In participating in the game an individual was supposed to un-wrap the parcel and one has a chance of passing the parcel to friends who are still to do the same.
This also allows the participants to win prizes and also increase their chances of winning if they pass on to friends Global advertising archive Virgin blue current marketing strategies are both deliberate and emergent. This is shown in the following ways;.
Virgin blue as we have seen from the above newspaper and internet advert is a deliberate process this is because the adverts are only posted in internet through the comment of the owner, hence virgin blue usually pays for those adverts with the aim of many people accessing them and also others participating in them to win prizes.
Virgin blue has deliberately used velocity reward system to attract its customers by making its customers to earn points which can be redeemed and pay for holiday packages also redeem seats with all those partners who are in velocity Airlines partners.
This strategy is for marketing purposes because they make customers enjoy many diversified services from many partners by joining the velocity. This strategy has attracted customers towards the services of virgin blue.
Another deliberate marketing strategy is using low cost air which is targeted to winning trust among many customers. This was done to counter the competition of others companies which are offering the same services. This to a great extent has enabled Virgin Blue to be popular and a great number of customers are enjoying its services due to that fact. Despite the fact that virgin blue has been so vibrant, in its marketing strategies, not all marketing strategies it has devised has been successful, other marketing strategies which have emerged in the market has assisted virgin blue despite that it has not contributed towards those strategies.
As mentioned earlier social network has also contributed towards virgin blue because in those social networks one can only sign in an account and all those other marketing strategies thereon are usually dictated by those who are viewing your page.
This means that when one reads a virgin blue article he or she may like the article and recommend it to other friends who are in those social networks; this has drastically popularized virgin blue. Virgin Blue has used its strengths to market the services of the airline. The airline has introduced low cost fares and a reward system for the customers.
Besides low cost fares, it has high quality service and has increased the frequency of the route. Earn up to k bonus Points Earn up to 0. Limits apply. Additional Benefits. View all offers. See all Velocity Partners. Status Extensions and Rewards Have more time to enjoy your Status benefits and rewards. Terms and Conditions apply. Get inspired with View by Velocity. Plenty of Points to be found on the ground Your card is now almost impossible to lose We double dare you to double dip When it comes to our frequent flyer program, we prefer to tell it straight.
Pay for your holiday with Velocity Points, no joke.. Turn todays groceries into your next holiday
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