With a plan in place, you can finish your work and put it on sale. You want to write with authority and confidence… and passion. Remember, you can always outsource the writing to an expert as well. Make sure all your text is easy to read and understand. It's better to write in a conversational manner and not in an academic manner. Many experts suggest that you should write at an eight-grade writing level. Double check for grammatical errors, misspellings, etc. Make sure you have a trusted friend or even professional proofreader go over your ebook before publication.
Do Create a Professional Layout and Cover. Hire a graphic designer on a site like Fiverr. They can also lay out the interior pages too. Just because your book is self-published doesn't mean it has to look and feel that way. So now you understand why selling ebooks can be such a money-maker, it's time to get started.
Mordor Intelligence. Pew Research. Actively scan device characteristics for identification. Use precise geolocation data. Select personalised content. Create a personalised content profile. Measure ad performance. Select basic ads. Create a personalised ads profile.
Select personalised ads. Apply market research to generate audience insights. Measure content performance. Develop and improve products.
List of Partners vendors. Online Business Basics. By Brian Edmondson. Brian T. Edmondson was the online business expert for The Balance Small Business. He also covered topics on bitcoin and cryptocurrency for The Balance. Learn about our editorial policies.
Fact checked by Leila Najafi. Leila Najafi is an LA-based luxury travel and lifestyle writer and editor with over five years of experience covering travel rewards programs, destination and buying guides, and more. Aside from being a writer, editor, and fact-checker, Leila is also an on-camera host and digital marketer.
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These choices will be signaled globally to our partners and will not affect browsing data. We and our partners process data to: Actively scan device characteristics for identification. If you need help gathering visuals, we have three sets of free stock photos that might help you along the way:. And if you're compiling a data-heavy ebook, you might want to download our free data visualization ebook for tips about designing compelling charts and graphs for your content.
Another way to enhance your ebook is by highlighting quotes or stats within your design. Just be sure the quote or stat you're using genuinely adds value to the content. Whether you're emphasizing a quote or adding a visual, keep all your content within the same margins. If your copy is consistently one-inch indented on your page from both the left and right sides, keep your designed elements aligned using that same spacing.
Now that your content is written and designed, it's time to optimize it for lead generation, reconversion, and promotion. Think about how you got here — you clicked on a call-to-action CTA in an email, on a social media post, or somewhere else. A CTA is a link or visual object that entices the visitor to click and arrive on a landing page that will get them further engaged with your company. Since your ebook readers have probably converted into leads in order to get their hands on your ebook to begin with more on this in step below , use the CTAs within your ebook to reconvert your readers and propel them further down your marketing funnel.
For instance, a CTA can lead to another offer, your annual conference's registration page, or even a product page. Depending on what this next action is, CTAs can be an in-line rectangle or a full-page teasing the next offer see both images below. We've even designed 50 customizable calls-to-action in PowerPoint you can download and use in your ebooks.
You can grab them here. Now, we don't have a dedicated CTA template slide in the PowerPoint ebook templates for you to customize Once you've finished writing your ebook — CTAs and all — it's time to convert it to the right file type so it's transferable from you to your recipient.
Why can't you just attach what you have to a landing page and be done with it? Word documents, PowerPoints, and similar templates are perfect for creating your ebook, but not for delivering it. Because these templates are editable, the contents of your ebook are too easily corrupted, distorted, or even lost when moving from your computer to the hands of your future leads.
That's where PDFs come in. You've seen these letters at the end of files before. Short for Portable Document Format, the. PDF file type essentially freezes your ebook so it can be displayed clearly on any device.
A popular alternative to PDFs is the. EPUB file type. Your ebook should be available for download through a landing page on your site. This is how you are able to convert your visitors into business leads that your sales team can ultimately follow up with.
For instance, you went through this landing page in order to access this ebook template. To learn more about how to optimize your landing pages for conversion, download this free ebook. Once your landing page is all set, you can use that destination URL to promote your ebook across your marketing channels.
Here are five ways you can do this:. For instance, you should have landing page analytics that give you insight into how many people downloaded your ebook and converted into leads, and closed-loop analytics that show how many of those people ultimately converted into opportunities and customers for your business.
And with that, we've built an ebook, folks! You can check out the packaged version of the example I built through this post here:. For instance, having landing page analytics that give you insight into how many people downloaded your ebook, or show how many of those downloaders converted into opportunities and customers for your business.
So, what should you write about in your ebook? I'll answer that question with another question: What do you want your readers to get out of this ebook? To identify an ebook idea that suits your audience, consider the type of ebook you're trying to create. Here are a few ideas. Conducting an experiment or business survey? This is a great way to develop proprietary knowledge and become a thought leader in your industry. But how will you share your findings with the people who care about it?
Create an ebook that describes the experiment, what you intended to find out, what the results of the experiment were, and what these findings mean for your readers and the market at large. People love success stories, especially if these people are on the fence about purchasing something from you.
If you have a client whose business you're particularly proud to have, why not tell their story in an ebook? Ebook case studies show your buyers that other people trust you and have benefited from your product or service.
In your ebook, describe what your client's challenge was, how you connected with them, and how you were able to help your client solve their challenge and become successful. The more complex your product is, the more information your customers will need to use it correctly.
If your product or service can be used in multiple ways, or it's hard to set up alone, dedicate a brief ebook to showing people how it's done. In the first section of your ebook, for example, explain how to launch your product or service. In the second section, break down the individual features and purposes your product is best used for. Interested in interviewing a well-known person in your market? Perhaps you've already sat down with an influencer to pick their brain about the future of the industry.
Package this interview into an ebook, making it easy for your customers to read and share your inside scoop. A "playbook" is a document people can use when taking on a new project or concept that is foreign to them.
Think of it like a cheat sheet, full of tips and tricks that help your customers get better at what they do. When done right, a playbook equips your customers with the information they would need to excel when using your product. For example, a software vendor for IT professionals might create a "virus protection playbook" that makes support teams better at preventing viruses at their respective companies.
Sometimes, the best ebook for your business is already strewn across a series of blog posts. If you've spent the last month writing articles all on the same subject for your business, imagine how these posts would look stitched together? Each article can begin a new chapter. Then, once this ebook is created, you can promote it on a landing page, link to this landing page from each individual blog post, and generate leads from readers who want to download the entire blog series in one convenient ebook.
Ebooks are one of the top converting lead magnets a business can offer to its audience. Creating an ebook is all about delivering high value at a low price point to generate a high volume of sales. Ebooks work well for new businesses looking for brand awareness and established companies securing a spot as an industry thought leader.
Get started on your own ebook using the free template available in the offer below. Editor's note: This post was originally published in November and has been updated for comprehensiveness. Originally published Jul 20, PM, updated January 07 Subscribe to Our Blog Stay up to date with the latest marketing, sales, and service tips and news.
Thank You! Maintain brand consistency and protect your intellectual property by adding branding elements to your marketing ebooks. Upload your logo, colors, fonts, and typography in Flipsnack once and then apply them to all your future ebooks. One of the most crucial aspects of your lead marketing strategy is creating and distributing relevant content to potential leads. Flipsnack comes in just handy, as it allows you to convert your PDF into an interactive eBook that you'll later use to generate leads.
Add a customizable lead form to it and collect any type of data you want: email address, names, company names, phone numbers, and so on. It's up to you to add the lead form wherever you want. Hook readers and collect leads through gated content. Share your marketing ebook with your social media audience straight from Flipsnack, with just a few clicks.
Make your marketing ebook directly part of your website. Easily embed it to make it more accessible for your readers. Interested in knowing how much time readers spend on your ebooks? Or which page obtained the most views?
You can measure the success of your marketing ebook in Flipsnack. Gain access to all sorts of information such as impressions, views, downloads, shares, and more. And connect your account with Google Analytics for easy access to all the reports you may need.
Choose a marketing ebook template from our wide selection if you lack the design skills to create a PDF ebook on your own. Simply select the template you like and edit it with your content. If you release ebooks on a regular basis, why not use the bookshelf feature to collect them all in one place?
Put them all on display on your website using this feature, for easy reading access. With Flipsnack, all you need to do is upload your PDF file. You can upload in bulk and merge the PDF files into a single publication, or even upload them separately for multiple ebooks. Once the upload is complete, you can turn your PDF into a flippable interactive ebook by adding different types of interactive elements.
Use our PDF ebook creator to generate more leads by including and customizing a lead form into your marketing ebook. Gather the information you need to turn your readers into potential customers in exchange for access to your comprehensive ebooks.
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